In the scenario of the Indian business ecosystem, Small and Medium-sized Businesses (SMBs) play a crucial role in driving economic growth. As the digital revolution continues to reshape the way business is conducted, it becomes imperative for Indian SMBs to adopt effective digital marketing strategies to stay competitive and thrive in the online marketplace. In […]
In a landmark event heralding India’s digital transformation, Shri Ashwini Vaishnaw, Honorable Union Minister of Railways, Communications, and Electronics & IT, unveiled PhonePe’s Indus Appstore. This monumental launch, attended by prominent industry figures and startup co-founders, signifies a pivotal moment in India’s technological evolution. The Birth of Indus Appstore At the forefront of this initiative […]
Let’s understand the advantages of both, exploring why the debate persists and ultimately concluding that, in the landscape of 2024, both are equally indispensable.
Introduction As artificial intelligence (AI) continues to permeate various sectors, its impact on the global job market and wealth distribution cannot be understated. With nearly 40 percent of jobs worldwide expected to be affected by AI, there arises a critical need for carefully crafted policies to harness its potential effectively. Notably, among the world’s wealthiest […]
Introduction Shift in App Downloads RBI’s Persistent Non-Compliance Notice Stock Market Response Scope of Curbs Paytm’s Response Employee Uncertainty at PPBL Perspective on RBI’s Actions Support from Startup Community Conclusion Update RBI Stands Firm, No Review on PayTM Bank Curbs Petition Campaign by Startup Founders Axis Bank Open to Collaboration with PayTM Support Sought by […]
Remember that awkward moment when Meta lost a cool $251 billion? Yeah, not their finest hour. But guess what? They just did a complete 180, adding a mind-blowing $197 BILLION to their market cap in a SINGLE DAY! Let’s do the digital market analysis of Meta’s Record Surge! So, how did this tech giant go […]
What is GA4? Google Analytics 4 (GA4) is the latest evolution of the renowned web analytics service by Google. It provides a comprehensive view of user interactions with websites and apps, delivering valuable insights for marketers. As the digital landscape evolves, migrating to GA4 is not just an option; it’s a strategic move to stay […]
Imagine dipping into the magic of micro-influencer marketing – a cool twist in the world of influencers. Instead of mega stars with millions of followers, we’re talking about everyday heroes with 1,000 to 100,000 followers – the micro influencers. These niche experts, whether in fashion, beauty, fitness, or travel, hold a special connection with […]
Video content continues to reign supreme in the present scenario. As attention spans dwindle and competition for audience engagement intensifies, businesses must stay at the forefront of innovation to capture and retain their target audience. In 2024, the realm of video marketing is set to witness a surge in creativity, with innovative strategies taking center […]